LIFEWTR Campaign Collaboration

LIFEWTR Campaign Collaboration, 2021

Brand Collaboration

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“Felemban explores the movement of water, lunar and solar cycles, while also integrating the planets, Islamic astrology, science, and poetry. “A few stars aligned when I was approached by LIFEWTR – I had just graduated with an MA in Islamic and traditional art in London and returned to Jeddah after a residency in New York, where I had researched colors and water,” Felemban shares. “The Arabic word bahr (sea) inspired me. My family came from Jawa in Indonesia and for this work, I wanted to capture the feeling of that journey, with the moon as companion, its ability to be present and calm through the ebb and flow, and these symbols as signs guiding us on our pilgrimage.”

https://en.vogue.me/culture/lifewtr-uae-launch-art-beyond-borders/